Lava to launch ‘Made in India’ smartphone on January 7

NEW DELHI: Indian handset company Lava Mobiles on Monday sent out invitations for a virtual event on January 7. The company is likely to introduce new ‘Made in India’ smartphone. It has also begun building hype around the announcement on social media. “The day when Smartphone industry will never be the same again,” says one of the tweets from Lava Mobiles.

In its personalised invitation for the virtual event, Lava Mobiles President & Business Sunil Raina said that announcement will offer something “that has never happened in the smartphone industry before.” “Never before smartphone engineering has been so evolved and dynamic. Thanks to our talented engineers. Tune in to the live webcast of history in the making. I promise what follows will make you feel proudly Indian,” he said in the video invitation.According to reports, Lava will launch as many as four new Made in India smartphones. The devices will be priced between Rs 5,000 and Rs 20,000, 91Mobiles reported.Lava’s new efforts to push Made in India phones come at a time when Chinese handset companies continue to dominate the space. Even as the government has called for an “Atmanirbhar Bharat”, Indian phone companies such as Micromax are looking to make a comeback.Lava is also going to manufacture devices for other brands such as Nokia (HMD Global) and Motorola, according to an Economic Times report. The handset company is also among the ones who have bagged approval under the PLI scheme (Production Linked scheme) by the Indian government and all local players have “proposed production output of Rs 1.25 lakh crore over the next five years”.

Rain in an interview to Hindustan Times in June this year had hinted at bringing more quality products to the market in a bid to take on Chinese rivals.“I believe the next decade belongs to India because in the next decade things are going to change dramatically. The skilling is going to happen.